Closing Time at yellowcog
After fifteen years of trading and a huge number of very exciting projects, yellowcog is closing down. It's been quite a ride, and we wanted to let everyone know we've had a great time but it's time to move on.
Over those years, yellowcog's products became standard — and in some cases compulsory — kit in various sporting formulae and series. Our devices weren't always on show, but they were often working quietly behind the scenes, doing exactly what they were designed to do, year after year. If you've watched motorsport, followed endurance events, or tuned in to certain TV shows over the last decade and a half, there's a decent chance our kit was somewhere in the mix without you ever knowing.
We designed and built our own hardware from scratch and sold it all over the world, regularly packing up and flying out to work with some of the most iconic marques and teams on the planet. Our kit has clocked up incalculable miles in the process — from the Kenyan desert to the waters of Bermuda, from circuit paddocks to open ocean, from university labs to the pit lane.
We worked on multiple Guinness World Records™ and appeared more times than we can remember on live TV, recorded TV, international adverts and iconic shows. We've monitored athletes, racing drivers and record-breakers of all kinds, and we've known drivers from their very first rookie season all the way through to champion status.
We've been sprayed with champagne in the pit lane and memorably toasted in one particular bar for what we'd pulled off that day. We've stayed everywhere from elite training camps to car parks — sometimes on the same trip. We've been given unrestricted, backstage access at major sporting events as though we were VIPs. We cobbled together Autosport show stands from our own furniture and pushed our way through more than one tricky installation. Many years ago, we even had our products banned — it turns out they had copied and deployed something very much like our design. Such an honour!
From the original Pilot-MUX, which had its baptism of fire at the Le Mans 24 Hours, all the way through to the Pilot-CAN in IndyCar today and everything in between, it's been absolutely amazing to be part of. We've worked with brilliant people, tackled genuinely interesting problems, and had far more fun than any of us probably deserved.
Thank you sincerely to every friend, partner, customer and collaborator who was part of the journey over the years. It meant a great deal, and we hope working with us was at least half as enjoyable for you as it was for us.
Now, if you'll excuse me — I'm off to build a folly.
