Yellowcog is on a ten-day tour of US motorsport to meet with people and teams competing in and supplying the industry. The trip was organised by the Motorsport Industry Association and supported by the UKTI. The trip is in two parts: Charlotte, North Carolina and Indianapolis, Indiana. Charlotte is the home of NASCAR and Indianapolis is home to IndyCar.
The reason for our visit is to learn the needs of US motorsport, how it operates and, of course, to raise awareness of the importance of driver and pit crew monitoring for safety and performance. We’ve visited NASCAR, The Speedway Club, Roush Fenway Racing, Chip Ganassi Racing, Richard Childress Racing, Penske Racing, Riley Technologies, Goodridge and representatives of many other companies.
We have already learnt a lot from those we’ve visited and have had some great conversations regarding monitoring of drivers. There seems to be a broad understanding in the industry of the importance of understanding and helping with the physical strains placed on drivers.
The behind-the-scenes technology used to design, develop, build, test and race their cars has been eye opening. The attention to detail was evident at all levels: from the way parts are controlled and tracked right up to test rigs that show the conformance of a car’s bodywork accurate to the thickness of the decal stickers.
We are not alone on this trip, of course, we are with many other UK companies that have developed incredibly innovative products for motorsport; from garments that keep drivers cooler to new ways of bonding surfaces. The UK motorsport industry has a lot to offer!