The yellowcog logo is now a registered trademark. It's a bold and distinctive logo so we weren't worried that it would be opposed by anyone but it was still exciting to receive an email from the Intellectual Property Office saying that the opposition period had ended and that the mark is now registered (UK00003018234). We haven't decided if or where the little ® is going to go yet (are we the generic-top-right-spot sorts?). The process was all very easy and two things stood out: firstly is that the IPO site is yet another government site ( that works really well (another example would be the HMRC site); second is that by registering a trademark you get a lot of scam "invoices" through the post asking you to pay for further "registration". Amusingly, the IPO themselves were sent a scam invoice by one of these companies when they registered a mark for themselves.

The upcoming East African Safari Classic Rally is to use yellowcog’s Pilot physiological monitoring system. Three cars will be kitted out for the rally which starts 21st November 2013 and runs through to 29th November. The driver of each car will be monitored for the full duration over the 4100 kilometre course across Kenya and Tanzania. Just like at Le Mans we will be monitoring heart rate, breathing rate, core temperature and a host of other parameters such as g-forces.

The rally is an exciting and interesting next step for yellowcog as our products are being used primarily for driver safety. The cars are travelling vast distances and are isolated for long periods. The rally course is also inherently more dangerous than a race track since it is an open course with challenging terrain. The rally organisers are experts in dealing with these challenges and have a set of vehicles and helicopters that are used to respond to incidents. However, if a driver crashes and cannot be contacted it is impossible to know what condition they are in until visual contact is made. With Pilot the medics are now able to see a driver’s vital signs immediately and prioritise responses accordingly.

The driver wears a comfortable chest-band (or light-weight garment) underneath their usual clothing. The vital signs of the driver are transferred wirelessly to the matchbox-sized Pilot device mounted elsewhere in the vehicle. The information on each driver is displayed live in the medical helicopter and anywhere else with internet connectivity.

Marc's off to Spa Francorchamps to watch the F1 Grand Prix. Looking forward to the race and meeting up with some old and new contacts. Anyone else who would like to meet up, just drop us an email.

GT Academy are filming this week and four of their cars contain Pilot™ devices for biometric and vital signs data collection. Just like at Le Mans earlier this year, the data is fed directly into the cars' ECUs and transmitted back to the Nismo Juke Ride. GT Academy is really an amazing project: to see these one-time-gamers turn to the track and actually out-perform veteran racers is surely proof enough but to see two GT Academy graduates (Lucas Ordoñez and Jann Mardenborough) get on the Le Mans LMP2 podium (not forgetting Michael Krumm, of course) is amazing. We're glad to be a tiny part of it.


Further Links:

GT Academy on facebook

Fry-ups and Biometrics


Off to Silverstone today to collect some driver physiological data. The plan is to rig up our test subject and collect as many laps of vital signs data as we can.silverstone